Amanda Hocking is the best-selling “indie” novelist on the Kindle store with around 100,000 copies of her 10 e-books selling each month. Unlike traditional book deals, however, Hocking keeps a whopping 70 percent of revenue earned from her books, which sell for $0.99 to $2.99 apiece. (Amazon keeps the other 30 percent.)
If you do the math, this means Hocking is earning somewhere in the neighborhood of $2 million per year — a staggering amount. In fact, according to Novelr, “there is no traditional publisher in the world right now that can offer Amanda Hocking terms that are better than what she’s currently getting, right now on the Kindle store, all on her own.”
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