Back in January, The Shack listed a link to an article on the blog The Urban Elitist called How to get your e-Book read. This article has a whole heap of great pointers including:
- Create compelling advertisements - put something on YouTube that people will want to watch for its own sake
- Use merchandise like a musician - iPhone / iPod covers, hats, buttons, whatever. Give a free t-shirt to everyone who buys your e-Book!
- Get a great cover design - readers will always judge a book by its cover
- Make the first sentence a great one - when a potential buyer can get to the first page with a single click of their mouse, you better make sure what they read is good
For many more great online resources for digital marketing, see The Writers Guide marketing_howto bookmarks on delicious.